About PlayR
One club.
One hub.
We're building the AI-powered training platform we wished existed when we were coaching — so every club, regardless of budget, can train like an elite club.
Our mission
Democratise elite analysis for every club in the Nordics.
Advanced match analysis has always been reserved for the biggest clubs with the biggest budgets. PlayR changes that. Our AI delivers 15 minutes of automatic analysis of every training session and match — so the coach can focus on what actually matters: developing players.
What we believe
Three principles that guide every line of code.
Club first
Everything we build starts with one question: does this make life easier for the coach, analyst and player?
Data you can trust
Honest, transparent and auditable. AI that explains its decisions — not a black box.
Built in the Nordics
We understand winter, youth academies and the economics of a typical club. We build for reality.
The team
A small team. Big ambitions.
The journey so far
From idea to platform.
PlayR is founded in Stockholm. The first prototype is trained on match video from amateur clubs.
Pilots with Swedish elite clubs. The AI scanner ships in closed beta.
Official launch. 200+ clubs across Scandinavia use the platform.
Want to build the future of
football analysis with us?
We onboard new clubs continuously. Join the waitlist and we'll be in touch.